Dig: Unveiling Brand Insights with Social Video Intelligence

Dig: Your Social Video Intelligence Advantage

In today's video-saturated world, understanding how your brand is perceived on social media is crucial. Dig, a Social Video Intelligence Platform, empowers businesses to do just that. It's designed to help companies see, understand, and control their brand's narrative within the dynamic landscape of social video.

Key Features of Dig

Dig offers a powerful set of features to help brands manage their social video presence:

• Comprehensive Video Monitoring: Dig monitors a vast network of social video platforms, identifying content related to your brand, products, or services. This ensures you don't miss any crucial mentions or conversations.
• Advanced AI-Powered Analysis: The platform utilizes AI to analyze video content, extracting valuable insights such as brand sentiment, trending topics, and potential risks. This allows you to quickly understand the context surrounding your brand mentions.
• Actionable Intelligence & Alerts: Instead of just providing data, Dig delivers actionable intelligence, notifying you of critical events like emerging crises, viral content, or impactful influencer activity. This helps you proactively manage your brand reputation.
• Brand Safety & Compliance: Dig helps brands maintain brand safety by detecting and flagging inappropriate or harmful content associated with their brand. This ensures a positive brand association and helps maintain compliance.

Pros & Cons

Who is Using Dig

Dig primarily targets:

• Marketing Teams: To track brand performance, understand customer sentiment, and refine marketing strategies based on real-time insights.
• Public Relations (PR) Professionals: To monitor brand reputation, identify potential crises, and manage media relations effectively.
• Brand Managers: To ensure brand safety, protect brand image, and maintain consistent messaging across all channels.
• Social Media Managers: To understand the impact of their content, identify trending topics, and optimize engagement strategies.

Uncommon or creative use cases could include:

• Law Firms: To monitor social video for potential litigation risks or brand infringement.
• Political Campaigns: To gauge public sentiment towards candidates and track the spread of disinformation.

Pricing

Dig offers customized pricing plans tailored to the specific needs of each client. Factors influencing pricing include the number of brands monitored, the volume of video data analyzed, and the level of support required. Contact Dig directly for a personalized quote. Disclaimer: Pricing is subject to change.

What Makes Dig Unique?

Dig differentiates itself through its laser focus on social video. Unlike general social listening tools, Dig is built specifically to handle the complexities of video content analysis. The AI-powered intelligence analyzes visuals and spoken content creating relevant insights. This specialization provides a deeper understanding of brand performance.

How We Rated It

Here’s a breakdown of our ratings for Dig:

• Accuracy and Reliability: 4.5/5
• Ease of Use: 4/5
• Functionality and Features: 5/5
• Performance and Speed: 4/5
• Customization and Flexibility: 3.5/5
• Data Privacy and Security: 4/5
• Support and Resources: 4/5
• Cost-Efficiency: 3.5/5
• Integration Capabilities: 3/5
• Overall Score: 4/5

Summary

Dig is a powerful tool for brands seeking to understand and manage their presence on social video platforms. Its AI-powered analysis, proactive alerts, and brand safety features make it a standout choice for marketing teams, PR professionals, and brand managers. Ultimately, Dig empowers businesses to take control of their brand narrative in the video-first world.